Calling all Small Business Supporters - You're ALWAYS Needed

Yesterday, I was inspired by the PW Shelftalker blog "It's More Than Shopping Local." It was full of passion for independent stores, not just bookstores, but all locally owned stores. I read every day about how bricks and mortar stores are being pushed out of their space or forced to close because some big business has either bought out their space or bought out their customers. I feel pain when I see that happen, but then I also read stories about new stores that are able to open or stores that are able to increase in size, and I love how exciting that is (especially for bookstores)!

Just yesterday I read The Bookstore in the Grove's story in Coconut Grove, FL, of being pushed out of their great retail space and into a much lower traffic purchasing location. What a nerve wracking move, but with amazing and loyal support they have continued to be a part of their community. I also have been keeping up on the potential closing of Chapter 2 Books in Hudson, WI, and their final great announcement of finding a new space and being able to stay open. So many people have offered to help them move - what a great community!

I love these stories, and the majority of people do, so why don't we do more to support local? "It's easier to shop online." "I know the larger store has exactly what I need." How many excuses can we give?  There are just as many reasons to support our small businesses, and much better ones at that. To name a few:

• Your community will remain unique
• You'll help create jobs
• You'll receive amazing customer service
• Your taxes will be put to good use

Small businesses are always in need of their supporters, so we at Scarletta encourage you to make the pledge: #PledgetoShopLocal. It doesn't matter what business it is... grab fruits & veggies at your local farmer's markets, sip the beverages at your local coffee shops, purchase gifts at local boutiques, and definitely buy your next read at your local indie bookstore. You'll be creating community, and supporting your neighbors!

Small business owners do amazing things every day to give back to their community (I should know, my dad is one). So now it's time for us to give back to them. Let the world know when you are supporting local, and encourage others to do the same.

I'll leave you with the words of Josie Leavitt's inspiring PW blog: "Be preemptive and shop where the passion lives on the shelves every day."